Fundraising

Campaign Overview: The Miracle Menu Campaign is a new fundraising initiative launched in partnership with the MVW Food & Beverage team. Beginning May 1, resorts with pool bar locations will feature the Coale-ada, a frozen piña colada with a splash of blue raspberry, as a designated Miracle Menu beverage.

For every Coale-ada purchased, $1 will support Children’s Miracle Network local hospitals. This campaign was created in honor of Coale and is designed to provide an easy, guest-facing fundraising opportunity that integrates directly into resort food & beverage operations.

Participating Resorts

This campaign will be activated at MVW resorts with pool bar locations. The beverage will automatically be added to:

• Digital menus
• Mobile Ordering
• Printed menus

Resort Activation

Resorts participating in the Miracle Menu campaign will receive a campaign activation kit with printed materials and signage resources to support the launch and ongoing promotion of the campaign onsite. Below are printed signage kit contents:

Your resort kit will include:

• Monitor stickers for POS screens
• Flyers for Promotion of the frozen beverage
• Napkin holder inserts for promotion of our partnership with CMN
• Employee engagement posters for Associate education
• Pool bar signage
• Guest-facing promotional materials

Please display materials in high-visibility guest areas including:

• Pool bars
• Food & beverage outlets
• Activity desks
• Associate back-of-house spaces
• Breakrooms

Digital Signage & Downloadable Assets

Additional downloadable signage and campaign assets can be accessed here: Linked Here

Resorts may use these files to:

• Print additional copies
• Add resort-specific signage
• Upload digital monitor graphics

Fund Remittance & Reporting

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Campaign Overview: The Wristband Campaign provides participating resorts with an easy guest-facing fundraising opportunity through RFID wristband purchases. Participating resorts may promote a designated donation amount tied to wristband purchases, helping support local Children’s Miracle Network member hospitals.

How the Campaign Works

Resorts may display signage at the front desk or other guest touchpoints promoting that: “For every wristband purchase, a $5 or more donation will support local children’s hospitals through Children’s Miracle Network.”

Resort Activation Ideas

Suggested placement areas: front desk near wristband purchase

Updated Wristband Technology

Please note that wristband technology was updated last year. Resorts should ensure they are using the updated campaign flyer and signage materials.

The updated wristband flyer can be accessed here:

New 2026 Wristband Flyer (will insert link once approved)

Fund Remittance & Reporting

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Campaign Overview: MVW resorts offer guests the opportunity to round up purchases to support Children’s Miracle Network local hospitals.

Round Up is incorporated into: (confirm with Laurie and Elissa below)

• Mobile ordering platforms
• Point-of-sale systems
• Food & beverage transactions
• Retail purchases
• Resort activity purchases

Suggested Guest & Owner Messaging

“Would you like to round up your purchase today to support Children’s Miracle Network?”

Activation Tips

To help increase guest participation, resorts are encouraged to:

• Place signage near point-of-sale areas
• Utilize monitor stickers and digital signage to remind associates to ask
• Train associates to mention Round Up during transactions
• Highlight the impact of supporting local children’s hospitals

Signage Recommendations

Recommended placement areas:

• Front desk
• Retail counters
• Food & beverage outlets
• Pool bars
• Activity desks
• Mobile ordering pickup areas

Fund Remittance & Reporting

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Overview: Torch Relay is a community-based run/walk fundraising program supporting Children’s Miracle Network local hospitals. For more than 25 years, Torch Relay events have raised over $20 million for local children’s hospitals across North America.

MVW resorts are encouraged to participate in local Torch Relay events as a team-building and community engagement opportunity.

How Resorts Can Participate

• Register a resort team
• Encourage associate participation
• Promote fundraising internally
• Attend local Torch Relay events
• Partner with nearby resorts or community organizations

Find a Torch Relay Event

View the list of Torch Relay events here:

Los Angeles: May 3rd | Seattle: August 29th | San Diego: September 18th | Palm Desert: October 3rd | South Florida: October 18th | Hilton HeaD: November 7th | Houston: Fall 2026 | Orlando: November 19th

If there is not a Torch Relay event in your area and your resort is interested in starting one, please reach out for additional information and support.

Torch Relay Point of Contact

Keith Koserek: keith@torch-relay.com

Overview: Resorts are encouraged to create fun, locally driven fundraising opportunities that engage both guests and associates while supporting local children’s hospitals. Grassroots fundraising allows resorts to customize activations that best fit their property culture, resort amenities, and guest experience.

Fundraising Ideas

Examples include:

• Mini golf tournaments
• Duck dashes
• Resort raffles
• Refillable cup campaigns
• Pool games and competitions
• Associate fundraising challenges
• Holiday-themed events
• Partnering with resort activities teams

Additional Fundraising Resources

Looking for more creative fundraising ideas for your resort? View additional fundraising inspiration and activation examples here:

Creative Fundraising Ideas Packet (@laurie / Elissa- this can be edited and customized! we can include more resort specific examples.)

Fund Remittance & Reporting

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Overview

Turn your everyday resort activities into Miracle Activities by incorporating donation-based participation or fundraising elements benefiting local Children’s Miracle Network member hospitals.

Miracle Activity Ideas

Rock gardens, rock painting, scavenger hunts, mini golf tournaments, duck dashes, poolside games, bracelet making, tie-dye, bingo nights, trivia, karaoke, sandcastle contests, movie nights, arcade tournaments, fitness classes, yoga, kids crafts, cultural activities, lei making, family game nights, refillable cup campaigns, raffles, pool competitions, activity passport challenges, glow parties, seasonal events, water balloon games, cornhole tournaments, beach games, owner events, and activity add-ons benefiting CMN.

Resort Spotlight

Several Hawaii resorts host “Miracle Mondays,” where select resort activities become donation-based for the day in support of Children’s Miracle Network.